Asian cities are expanding rapidly, with seven of the world's ten largest expected to be in the region by 2025. There is an urgent need for more efficient transportation systems and robust infrastructure to address to the challenges posed by increased traffic, public safety concerns, and the environmental impact of transportation.
From using real-time traffic insights to optimise traffic light cycles and accurately detecting traffic violations for prompt incident response, video technologies and intelligent analytics will be cornerstone to boosting safety and efficiency, as well as effective planning of urban road networks.
Managing traffic intelligently
In collaboration with the Hong Kong Logistics and Supply Chain MultiTech R&D Centre (LSCM), Armitage Technologies and Vaxtor Technologies, we are excited to invite you to Axis Smart Traffic Forum. This industry event aims to discuss the challenges of modern urban traffic, explore innovative solutions featuring deep learning and AI powered analytics, advanced radar and radar fusion technologies, and share use cases and best practices for safer and smarter mobility. Key highlights include:
Why attend?
Join us and be part of the foremost event in smart mobility and digitalization of traffic.
| Date: | November 21, 2024 (Thursday) |
| Time: | 13:30 – 17:10 |
| Place: | Shanghai Room 1, Level 8, Cordis Hong Kong 555 Shanghai St, Mong Kok, Hong Kong |
13:30 – 14:00
Registration and welcome coffee
14:00 – 14:10
Axis welcome
Regina Shang, Sales Director, Hong Kong & Taiwan, Axis Communication
14:10 – 14:30
Keynote address: The future of traffic mobility - challenges and trends - and the role of network camera technology in this game
Linda Magnertoft, Global Marketing Manager, Axis Communications
14:30 – 14:55
Keynote address: Advanced traffic management with radar-video fusion technologies and edge-based video analytics
Niklas Lindman, Global Product Manager, Axis Communications
14:55 – 15:20
Keynote address: Use cases from around the globe
Andrea Sorri, Segment Development Manager, Smart Cities, Axis Communications
Niklas Lindman, Global Product Manager, Axis Communications
Regina Shang, Sales Director, Hong Kong & Taiwan, Axis Communication
15:20 – 15:40
Coffee break
15:40 – 16:05
Development of intelligent transport in Hong Kong
Dr. CH Cheng, Director, Research & Technology Development, Logistics & Supply Chain MultiTech R&D Centre Ltd
16:05 – 16:25
Upgrade urban mobility: Edge AI solutions for smart traffic management
Norman Lam. Head of Innovation, Armitage Technologies Ltd
16:25 – 16:45
Vaxtor's smart city solution
Christine Guo, Regional Sales Director, Vaxtor Asia Pte Ltd
16:45 – 17:05
Integrated live demo
17:05 – 17:10
Closing remarks
Regina Shang, Sales Director, Hong Kong & Taiwan, Axis Communications
A sneak peek of who you'll hear from.
Global Marketing Manager
Axis Communications
Linda Magnertoft works as a Global Marketing Manager at Axis Communications in Lund, and is responsible for the Transportation segment. She is a business-orientated marketer with many years of work experience in international marketing from global companies in different industries...
Regional Sales Director
Vaxtor Asia Pte Ltd
Christine Guo is a founding member of the Vaxtor Asia team, where she is responsible for developing the APAC market on behalf of Vaxtor. Christine has achieved 10 folds of Vaxtor Asia’s sales revenue in the past 5 years and successfully deployed Vaxtor's solution in over 20 countries…
Global Product Manager
Axis Communications
Niklas Lindman is the Global Product Manager for Axis offering within Radars. Joining Axis in 2013, his thrive is to contribute to Axis most innovative and ground breaking products. Working with Silicon on Chip initially and now the different aspects of radar technology…
Head of Innovation
Armitage Technologies Ltd.
Norman Lam is a seasoned IT professional with a robust background in various facets of the information technology sector. With over 15 years of experience, he has honed his expertise in areas such as…
Director, Research & Technology Development
Logistics & Supply Chain MultiTech R&D Centre Ltd
Dr. Chun Hung Cheng is a Director of Research and Technology Development at Logistics and Supply Chain MultiTech R&D Centre. Prior to this current position, he has taught and conducted research at the Chinese University of Hong Kong for over 20 years…
Read more
Segment Development Manager
Smart Cities
Axis Communications
Andrea Sorri creates and implements the most efficient strategies for Smart Cities, focusing on public safety, mobility and environmental monitoring. He has been doing it at Axis for 25 years, especially on key market segments...
Presentation Topic:
The future of traffic mobility - challenges and trends - and the role of network camera technology in this game
Speaker:
Linda Magnertoft
Synopsis:
Traffic is increasing multifold due to an expansion in urban populations, adding to the complexity of modern mobility. This issue goes beyond infrastructure and congestion; also it induces environmental challenges, such as rising emissions and deteriorating air quality. Addressing the challenges of urban mobility is often the catalyst for adopting smart city technologies. Implementing smart traffic solutions is not only a response to growing mobility demands but also a direct pathway to creating more liveable, sustainable cities. As cities prepare for autonomous mobility, smart infrastructure will be critical to ensuring smooth traffic flow, reducing environmental impact, and managing ongoing infrastructure maintenance effectively. At the core of this transformation will be traffic video surveillance coupled with advanced analytics, enabling authorities to better monitor, optimize, and predict traffic flows in real time.
Presentation Topic:
Advanced traffic management with radar-video fusion technologies and edge-based video analytics
Speaker:
Niklas Lindman
Synopsis:
As the demand for diverse data types and points increases, no single sensor can adequately capture all aspects of the monitored environment. By fusing data from different sensors that describe various aspects of the scene, a more accurate and enriched representation is created.
Niklas Lindman will present the journey of developing such a Radar-Video Fusion product and the technology behind it.
Presentation Topic:
Development of intelligent transport in Hong Kong
Speaker:
Dr. CH Cheng
Synopsis:
This talk will provide a prospective evolution of smart transport in Hong Kong. We will begin with a discussion on an advanced traffic signal control system designed to enhance traffic mobility. A unique feature of our system is the integration of thermal technology in AI detection, which has demonstrated its value in improving road safety and streamlining traffic movement. We will also highlight the development of a pedestrian-centric smart intersection and the coordination of eight signal-controlled junctions through a comprehensive control plan, and illustrate our system’s capabilities. We will then conclude by highlighting several fascinating prospects shaping the future of intelligent traffic in Hong Kong, including autonomous vehicles, drone transportation, and electric vertical take-off and landing (eVTOL).
Presentation Topic:
Upgrade urban mobility: Edge AI solutions for smart traffic management
Speaker:
Norman Lam
Synopsis:
This presentation will introduce the transformative potential of edge AI in enhancing urban traffic management. He will discuss how Edge AI Computer Vision can optimise traffic flow, reduce congestion, and improve safety in smart cities. Armitage's Edge AI solutions can empower city planners and transportation authorities to make informed decisions by leveraging real-time data processing and advanced analytics.
Presentation Topic:
Vaxtor's smart city solution
Speaker:
Christine Guo
Synopsis:
Vaxtor smart city traffic violation monitoring solution is where advanced technology meets urban efficiency. Their solutions ensure safety and efficiency on every road, featuring automatic license plate recognition (ALPR) that identifies vehicle types, brands, models, and colors with high accuracy. Key features include wrong direction detection, illegal lane swapping alerts, and monitoring for vehicles stopped too long or speeding. They also offer detection of illegal parking, bus lane violations, red light breaches, and comprehensive traffic insights through vehicle counting and jam trend indicators. All data is monitored in the Vaxtor smart city helix management software that is located at the command and control center, ensuring rapid response and improved urban safety.
Contact us for Axis Smart Traffic Forum. Our dedicated Axis team is here to help. Call us on 2511 3001 or email us on hk-marketing@axis.com
*Names are not listed in particular order.
